We all know that more and more home buyers are using the internet to search for homes and the numbers prove it. NAR or the National Association of Realtors has posted some pretty interesting numbers for internet use among home buyers. In NAR’s most recent survey of home buyers and home sellers they found that:
- Home buyer’s using the internet to search for homes=87% which is up from 71% five years ago.
- Buyers who use the internet more frequently rose from 42% to 69% from just five years ago.
- Home buyers that use the net to search for homes say 87% relied on information from real estate brokers.
“What does this really mean you may be wondering? If your Realtor does not have a major internet presence in the area that you are selling your home, then you better find one that does. The home buyers are on the internet so you better make sure your property is on the internet.”
An online presence is a must when it comes to properly marketing homes for sale. Virtual tours are a great start, but homes for sale videos and individual property SEO or search engine optimization are key. Buyers need to be able to find your property quickly and easily when they are looking in your area.
How do you know if your Mansfield, Ma real estate broker has a large online presence? Simple, Google the individual broker and or the company to see if you can find them online. I suggest searching your neighborhood online to see who is actively marketing your neighborhood and keeps up with the stats for your neighborhood.
Please contact Cheryl Cahill, Cross Real Estate, 508-369-3809
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